PAVILION PUERTA DORADA – Real Estate Design

“Puerta Dorada” Real Estate Investment Sale Point – Ibagué,  Tolima, Colombia.

Project #MadeinDasein – Under Construction 2020

The concept of the pavilion that will function as a “Sales Room” is proposed with a morphology and materials that refer to the real estate architecture to be developed on site. The graphic proposal for branding and the iconography of the enterprise were also taken as guidelines to generate an architecture of high visual impact. The main objective is to capture the attention of passers-by in the area with a structure that promotes the tower to be built as good architecture, contemporary and ecological.

Working with clear and transparent materials, such as translucent and metal sheets and  finish panels in clear colors highlights the idea of luminosity of the main project. This will allow good natural lighting in the exhibition during the day, and a proposal for low-cost and striking night lighting.

Reinforcing the idea of the project’s philosophy, the construction system is proposed to take advantage of the ephemeral character of the architecture. Construction will be carried in detachable modules, increasing project economy basing on its possible reuse. Using the assembly logic characteristic of wood elements, the construction can be done by assembling modules prefabricated in the workshop. Thus achieving maximum efficiency in construction, being fast, organized and clean.

In the interior of the enclosure there is a virtual division between the exhibition space in double height and the spaces of use for located in the lower zones. In this way, contained bays are generated to locate programmatic areas such as the Virtual Reality Station, the Kitchen Mock-up, or the sales area.